The World Needs Your Voice Online. Are You Ready?
On social media, falsehoods are 70% more likely to get shared than accurate news. The WHO, the U.S. Surgeon General, and the UN have all called on trained healthcare professionals to step up and counter health misinformation online. This assessment helps you find your starting point.
Going Online Is Not Self-Promotion. It Is a Professional Responsibility.
If you have ever hesitated to post health content because you worried it might seem "unprofessional," you are not alone. Many of us were trained to let our work speak for itself. But the landscape has changed, and the institutions we trust are saying so clearly.
WHO has identified health misinformation as a global public health threat and created a competency framework specifically to empower health workers to manage "infodemics" online.
WHO Infodemic PageIn 2021, the Surgeon General issued a formal advisory calling health misinformation "an urgent threat" and asking health professionals to actively engage in building a healthy information environment.
Surgeon General AdvisoryIn October 2023, the UN General Assembly passed Resolution A/RES/78/3, calling on nations to "counter and address the negative impacts of health-related misinformation and disinformation."
UN Resolution TextThe Anesthesia Patient Safety Foundation recently framed combating misinformation as a patient safety issue — not a marketing exercise. When trained professionals stay silent online, the void gets filled by those without clinical training. Your voice is not optional anymore. It is needed.
— Tewfik & Malapero, APSF Newsletter, 2025
You Are Not Alone in This
These are the patterns we see across healthcare professionals who want to build an online presence but feel stuck.
more likely for falsehoods to be shared than accurate news on social media
WHO, citing MIT research
harmful COVID-19 videos removed from YouTube (Feb 2020–Jan 2021)
WHO Misinformation Report
of U.S. adults get news at least some of the time from social media
Pew Research, cited in APSF 2025
year WHO released its Infodemic Management Competency Framework for health workers
WHO Publications
35+ Years
Clinical Experience
Dr. Obinna Eleweanya
I spent over three decades in emergency medicine and urgent care before dedicating my career to lifestyle medicine. Along the way, I made every mistake you can imagine when it comes to building an online presence — scattered websites, inconsistent messaging, abandoned projects. I know what it feels like to have the knowledge but not the roadmap.
That experience — the wins, the failures, and the lessons — is exactly why I created HealthBrand: a dedicated program to help healthcare professionals like you build an authentic, trusted online presence without the trial-and-error I went through. I have walked this road. Now I want to shorten yours.
This assessment is the honest first step. It will not sell you anything today. It will help us both understand where you are and whether what I am building is the right fit for you.
Let's Find Out Where You Stand
Nine questions. Three minutes. No fluff. Your answers help us understand your current situation, your biggest challenges, and which pathway — if any — makes sense for you right now.
Your Starting Point
An honest look at where you are on the brand-building spectrum
Your Biggest Gaps
The specific challenges holding you back from going online
Your Next Step
A recommended pathway matched to your goals and readiness
Your responses are confidential and stored securely.
Two Pathways, One Goal
Based on your assessment results, you will be matched to the pathway that fits your learning style, schedule, and investment level. Both are currently in development — your input shapes what we build.
Weekly Group Program
A structured curriculum delivered via live weekly webinars. Learn alongside a cohort of healthcare peers, with templates, accountability, and guidance from someone who has been where you are.
- Live weekly group sessions
- Private peer community
- Templates and compliance checklists
- Designed for cohorts of 20+
VIP 1-on-1 Coaching
Everything in the Group Program, plus weekly 1-on-1 sessions with Dr. Obinna. A personalized brand strategy built around your specific expertise, goals, and clinical schedule.
- Weekly private sessions with Dr. Obinna
- Personalized brand strategy
- Direct messaging access
- Limited to 5 professionals per cohort
Frequently Asked Questions
Who is this assessment for?
Is going online really appropriate for a healthcare professional?
How long does the assessment take?
Is my information kept confidential?
What happens after I complete the assessment?
Do I need any technical skills?
What makes this different from generic marketing courses?
Your Patients Are Already Searching Online.
The question is not whether they will find health information — it is whether they will find yours. Take three minutes to discover where you stand and what your next step could be.
HealthBrand.org — Helping Healthcare Professionals Build Trusted Online Brands